YOU ALREADY KNOW THE DECISION I'M TALKING ABOUT
SELL THE BUSINESS. BUY THE BUILDING. TAKE THE JOB. MOVE THE MONEY. STAY OR GO.
The next ten years of your life turn on a handful of decisions like that one — and nobody ever taught you how to make them.
— THIRD PATH —
WHEN YOU'RE FACING A BIG DECISION, COMMON WISDOM GIVES YOU TWO OPTIONS.
I've spent 18 years running a commercial real estate company, and I can tell you — there's a third path.
01
GRIND HARDER
Gather more information, run more scenarios, work more hours until the answer appears.
02
PLAY IT SAFE
Wait, hedge, keep your options open, don't risk being wrong.
03
THE THIRD PATH
Get the full picture. Find the few things that actually govern the outcome. Then move.
I CALL IT MOVING RIGHT.
It's not about being better than anyone else — it's your curve, your life, your next step. Small, wise decisions, compounded over years, put you somewhere hustle never could.
HOW I THINK —
I'M NOT A GURU. I'M AN OPERATOR..
I've bought, sold, and managed real estate through two crashes. I've made hiring decisions, firing decisions, million-dollar decisions, and decisions about my own family that were harder than all of them.
Here's the thing I've learned: every complex situation is governed by a small number of truths. Most of the noise doesn't matter. The work is finding the few things that do — and then having the conviction to act on them.
GET TO 75% CONVICTION. THE OTHER 25% IS FAITH. IF YOU WAIT FOR 100%, THE DECISION GETS MADE FOR YOU.
FRUIT —
I BELIEVE YOU SHOULD JUDGE A TREE BY ITS FRUIT. SO HERE'S MINE.
18 years operating and investing in commercial real estate. A company I built and still own. A marriage of [X] years. Five kids, and we're bringing home our sixth.
18 YEARS OPERATING · 2 CRASHES TRADED THROUGH · [X] YEARS MARRIED · 5+1 KIDS, SIXTH ON THE WAY
MOVE RIGHT —
NOT FACING A BIG DECISION RIGHT NOW? GOOD. THAT'S THE TIME TO BUILD THE MUSCLE.
THE PODCAST
Every week, Jake and I take one real question and walk it all the way down. Listen →
THE LETTER
One email a week. What I'm seeing, deciding, and learning. No fluff. Subscribe →
THE MEETUP
In person, [city]. Bring a decision. Leave with a direction. Come sit with us →
ABOUT –
I READ A BOOK AT 24 THAT CHANGED THE TRAJECTORY OF MY LIFE..
It taught me that how you decide matters more than how hard you work.
Since then I've been an operator, an investor, a husband, a father of five (almost six), and a man trying to live what I believe instead of just talking about it. My faith isn't a section of my life — it's the root of the whole tree.
IF SOMETHING HERE HELPED YOU, PASS IT ON. THAT'S THE WHOLE ASK.
THE DECISION SESSION —
BRING ME ONE DECISION.
Not a coaching program. Not a course. One consequential decision, and 90 minutes.
I only take a few of these a month. If your decision can wait, let it.