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Service Is The Action; An Upgrade Is The Outcome

November 12, 20242 min read

I want to share why I’m so passionate about the concept of upgrading.

For as long as I can remember, I’ve been driven to excel, succeed, and upgrade.

And that drive also extended to a desire to help others upgrade their lives.

I haven’t always been able to articulate exactly why or where those desires came from.

But, as I thought about it more, it became clear that this desire to level up continually is rooted in a desire to serve and help create a better future.

Service is the action; an upgrade is the outcome

See, I’ve always been taught that the true meaning of life is to serve others. I’ve always known I am called to serve.

I haven’t always succeeded in doing that well, but the desire has always been there.

But the idea of service has always felt a little vague to me.

I often had more questions than answers when thinking about how I could effectively be of service.

I’d end up with questions like…

How am I best equipped to serve? Who am I best equipped to serve? In what way? Who needs it the most?

Thinking about serving often left me with more questions than answers.

Until I pivoted the questions a bit.

Instead of thinking about serving, which is the action, I started thinking about the outcome.

I started thinking about whose life I could help upgrade!

After all, when we serve well, the outcome is that lives are upgraded, the world is upgraded, and the future is upgraded!

Thinking about how I am uniquely positioned to help upgrade someone else’s life made what had always felt intangible suddenly feel tangible.

It was immediately easy for me to look at just about every situation I found myself in and ask, “What can I do to help upgrade this situation, upgrade the experience, upgrade the day or the life of the people or person I’m here with?”

That is what we’re here to do!

Service is the action; an upgrade is the outcome.

When we serve well and do it passionately, purposefully, and wholeheartedly, the result is an upgraded life, community, and, ultimately, an upgraded world.

This perspective shift can be helpful no matter where you’re at—whether working for someone else, building a team, or running a business.

When you ask yourself, “How can I upgrade the lives of others?” you start seeing opportunities to serve in ways you may have missed before.

When we see service as our purpose, it’s no longer about fulfilling a requirement—it’s an opportunity to create change, make the world better, and upgrade it.

And, when we associate service with the outcome (an upgrade), it’s easy to find opportunities to serve that we can get excited about and to cast a vision for a better, brighter future.

This post was inspired by the video I recorded below.

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Hey, I'm Zach Kosturos and I want to help you upgrade your life, business, the world, and the future!

Zach Kosturos

Hey, I'm Zach Kosturos and I want to help you upgrade your life, business, the world, and the future!

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